Why The #BossBabe SUCKS

Hey! I'm Cassy. You know this. Otherwise it's unlikely you'd be here. But I feel compelled to greet you anyways. So here we are.

I'm the owner of Cassy Elizabeth - Virtual Assistant and... I'm a recovering #bossbabe. Ugh. Seeing it makes me cringe.

What comes to mind when you think of that term? For me, I imagine a feminine person, likely fashionable (rocking lulu's in a pair of heels, a cute shirt, nails done, LV bag...), holding their Starbucks triple shot on ice with vanilla sweet cream cold foam, half sweet, with light ice, typing away at their iPad pro keyboard that's on a perfectly white Ikea Alex desk, surrounded by rose gold accessories and they have a planner that's actually got writing in it. They make six figures sipping coffee all day and just going to lunch meetings. They pick up their next customer or client at the hair salon. That customer or client pays them crazy amounts of money to hear "You've GOT THIS. YOU GO GIRL".

I tried to replicate that for so many years. I was another one of the #bossbabe crowd. I just worked in the beauty industry. Now, don't get me wrong, I love to look good! But I've found *my* style. I love me some Starb's... but I also love my coffee I make at home. My space is cozy, and lived in and messy and let's be real, like most entrepreneurs, I barely have myself organized. I'm also spending my time working and not just photographing a life I don't really have and just *want* to have.

So let's get real... shall we? She sucks. She's fake. She's keeping up with the Kardashians and fuelling herself on her ability to make other fempreneurs feel like absolute sh*t because they can't be nearly as perfect as she pretends to be. She's got to be the hottest influencer and sell you whatever she's using more than she's selling her product or service.

Why do we do this to ourselves? Why do we reach for *this* as the gold standard? Why are we ashamed to be a bit of a hot mess? Why are we ashamed to ask for help? This creates such an insane, sickening, unrealistic view of what it means to own a business. We know this. We feel it every time we look up from our computer to see that five hours have gone by and we're still not through the emails. Or at tax time when we're scrambling to find the last receipt to get to our accountant.

I adore having my own business. I absolutely love business owners. They're my people! These days though, I want to have a real business. I want to show everyone the not-so-glamorous behind the scenes details that #bossbabe me never showed anyone.

So here I am... baggy sweater, jeans... plugging away at this blog post before I schedule some social media content for the week. Getting distracted by the twenty tabs I have open because each of them is calling my name. You don't see that I just took a banana peel down to the kitchen that sat there a bit too long. Or the 10 dishes I brought with me. That in the bookshelf next to me there's a complete mess and an empty bag of popcorn. It's not sexy. It's not stylish. It's not perfect; but it is rewarding and knowing that I'm helping my clients is much better than that materialistic crap I'll definitely be throwing out at some point.